FREELANCER UNEXTRAORDINARY

~FREELANCER UNEXTRAORDINARY ~

“You can hire just about anyone…”
“...and you’re in luck, since I’m just about anyone.”

It’s time to start avoiding this trap.

You can fill your day as a freelancer taking easily accessible work from clients who simply want you to meet specifications OR you can build a career as a freelancer by getting better clients.

Websites that offer lowest common denominator jobs for freelancers are focused on the generic. They intentionally blur the identities of the people doing the work–a simple star rating, a measure of reliability, and that's it. These are the easy jobs to get. If you’re the cheapest, you’ll be busy all day. But is being cheap and busy the point?

Because that’s a race to the bottom. And the problem is that you might win that race. You’re not generic, so why act that way?

The alternative is to be distinct. To be uniquely you. To bring a point of view to the work, one that is worth seeking out, paying for and remarking on.

It is the difference between, “what do you need me to do?” and “I can offer you this.” It is the difference between being handy and being indispensable.

Why is this so difficult?
Two reasons: The first problem is that the typical client…